There were two stations allowed on the radio in the store.
950 WPEN – The Station of the Stars played the American standards. There were three categories of singers. First, there was Frank Sinatra and then there was everyone else.
The second group included Dean Martin, Ella Fitzgerald, Rosemary Clooney, Tony Bennett and of course, the Blessed Mother of the American G.I … Jo Stafford. When Jo Stafford came on the radio, my Dad required silence in the store.
Last, but not really least, were the “ass-kissers,” the likes of Jack Jones, Sammy Davis, Jr. and Steve Lawrence & Edye Gorme.
The other station was, of course, the one that broadcast the Phillies baseball games with Harry Kalas and Ritchie Ashburn.
As a kid, hanging with my Dad in the store, I listened to more baseball games than I watched on TV.
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The store was our basement. We lived on the top two floors of the three-story, end house of row homes.
DeRosa’s Sandwich Shop sold pizza, cheesesteaks, hoagies and hamburgers…and, of course, the DeRosa Special, which was simply tomato sauce on a roll with provolone cheese, sliced pepperoni and oregano, baked in the pizza oven. It doesn’t sound so special, but it was one of the best sandwiches I ever ate and it was the cheapest sandwich we had, so we sold a lot of them.
What made our Philadelphia cheesesteaks and hoagies unique and so memorable, were the rolls. I have never found the same kind of rolls again anywhere I lived outside of Philadelphia. The crust was hard, but not too hard to chew, and they never broke up under gravy or sauce.
Our cheesesteaks were different from other sandwich shops, too. My Dad wouldn’t buy chopped beef; we always used large 8 inch x 3 inch slices of sirloin…and it wasn’t covered with cheese-wiz. One of my jobs was to slice the fresh American cheese every night that was melted on top of the meat.
And the hamburgers…my Mom mixed the burgers fresh daily. She bought ground beef and handed mixed in eggs, breadcrumbs and spices…and hand molded each burger. (She once lost a diamond from her wedding ring in the mix.)
We spoiled our customers! And we spoiled ourselves, because if this was work, work was good.
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